Rising Revenue in Women’s Sports: A Future Full of Potential
Projections indicate that global revenue from elite women’s sports will surpass £1.8 billion by 2025. According to finance experts at Deloitte, the “commercial allure of women’s sports and its athletes has reached unprecedented heights.”
In the previous year, women’s sports revenue exceeded £1 billion for the first time, and Deloitte’s latest report estimates that matchday, broadcasting, and commercial revenue will reach at least £1.88 billion in 2025.
Basketball Takes the Lead
Basketball is expected to emerge as the highest revenue-generating sport, displacing football with an estimated 44% share of the market compared to football’s 35%.
Commercial Income Breakdown
The largest portion of revenue across women’s sports—54%—is anticipated to come from commercial income, which encompasses sponsorships, partnerships, merchandise sales, and earnings from pre-season tours. Broadcasting revenues will contribute 25%, while matchday revenues will make up the remaining 21%.
Transformative Potential of Women’s Sports
Jennifer Haskel, the knowledge and insight lead at Deloitte’s Sports Business Group, remarked, “The expansion of women’s sports continues to exceed expectations as various leagues, clubs, competitions, and athletes yield significant returns despite limited resources.” She emphasized that women’s sports are breaking conventions and redefining the industry’s future.
Major Tournaments Fueling Growth
Haskel pointed out the influence of key tournaments, such as the upcoming 2025 Women’s Rugby World Cup, set to take place in the UK with record ticket sales, and Women’s Euro 2025, in driving revenue growth.
The Path Forward
She emphasized, “Major events are boosting visibility and participation across various sports and regions, but intentional strategies must follow these significant moments to ensure domestic success for leagues and clubs.” Hosting an event is no longer sufficient; organizers must innovate to engage fans and encourage participation even after the champion is crowned.
Haskel concluded, “The commercial appeal of women’s sports and its athletes has never been greater, as this sector continues to flourish on the global stage. Strategic investments are more crucial than ever to establish a professional global landscape and foster an engaging industry for future generations. It’s vital for women’s sports organizations to adopt the right frameworks, outline a clear investment strategy, and define a long-term vision within this rapidly evolving global arena.”
