Unfabled Launches Revolutionary Women’s Health Supplements in Partnership with Boots
Unfabled, an innovative platform focused on women’s health and wellness, has announced a significant nationwide partnership with Boots, the UK’s leading retailer in health and beauty. This collaboration comes on the heels of an impressive year marked by viral growth for Unfabled as they meet the high demand for evidence-based health products tailored specifically for women.
Introducing Unfabled Essentials to 50 Boots Locations
The partnership will see the introduction of Unfabled Essentials, a carefully curated line of supplements, in 50 Boots stores across the country. Each product in this range has been designed by women, for women, addressing a variety of common symptoms, including those related to hormonal health, such as insomnia, bloating, and fatigue. The lineup includes six different products available in both capsule and gummy forms.
Innovative Research Backing Unfabled’s Mission
Unfabled’s unique approach is powered by insights from Unfabled Labs, a research initiative developed by the platform to address the specific needs of women. By analyzing over 10 million data points and gathering feedback from more than 500,000 women and non-binary individuals, Unfabled Labs provides a strong foundation for creating products that truly meet the needs of their consumers. This groundbreaking approach sets Unfabled apart as a pioneer in women’s health solutions.
A Vision for Change in Women’s Health
Hannah Samano, Founder and CEO of Unfabled, shared her vision: “Our aim has always been to redefine the consumer experience in women’s health. Women face distinctive health challenges, with 90% experiencing difficult hormonal symptoms each month. However, feedback from our community indicates that many health products can be confusing, costly, and often lack input from women themselves. Unfabled exists to change this narrative. Thanks to Unfabled Labs, we create products that truly cater to women’s needs, and we are excited to offer our Essentials range nationwide in Boots.”
A Dream Collaboration
Samano expressed her excitement about the collaboration, stating, “Having Unfabled products available in Boots is a dream come true for many of us. Similar to Boots, our demographic spans all stages of life—from puberty to post-menopause—making this partnership a perfect fit.”
Positive Customer Feedback Drives Success
The Essentials line has already garnered rave reviews, with one satisfied customer expressing, “You’ve given me my life back, thank you.” Such feedback demonstrates the positive impact Unfabled is already having on women’s health and well-being.
A Year of Achievements for Unfabled
The launch in Boots marks a significant milestone in what has been a remarkable year for Unfabled. Highlights include securing a $1.6 million seed funding round, launching both Unfabled Essentials and Unfabled Labs, and receiving accolades from notable publications like CityAM, Business Insider, and TechCrunch. Furthermore, Unfabled has been recognized as one of the fastest-growing Femtech companies in the UK by Beauhurst for three consecutive years.
Empowering Women in Health
Samano concluded by emphasizing the alignment between Unfabled’s mission and Boots’ commitment to accessible wellness. “Our partnership empowers women across the UK to take charge of their health with confidence and ease,” she stated.
