A new contender has emerged in the world of women’s golf apparel with the introduction of SMBR, a brand focusing on stylish, high-performance golfwear just in time for the summer season.
Brand Overview
SMBR, pronounced “SYMBER,” aims to redefine women’s golf attire by combining innovative fabrics with contemporary designs. The debut line, named ‘Genesis,’ features an assortment of three tops, three skirts, and a single dress, each offered in two vibrant color variations.
Product Features
The collection is manufactured in the United States and incorporates premium materials that ensure:
- Moisture-wicking capabilities
- UV 50+ sun protection
- Four-way stretch for enhanced mobility
This thoughtful design allows pieces to seamlessly transition from the golf course to the clubhouse and beyond.
Founder Background
The brainchild behind SMBR is Amanda Sheppard, a passionate golfer and the former hospitality lead at Canucks Sports & Entertainment. Frustrated by the limited fashionable options available for women in golf, Sheppard decided to create SMBR, bridging her passion for the sport with a keen eye for contemporary fashion.
Quote from the Founder
In her own words, Sheppard noted: “There was a gap in what was being offered. Golf has long followed a singular narrative — one that hasn’t always included us. That’s changing. The game is growing for women, and it’s exciting to see. I wanted to create something that met that shift with intention — something that felt different, with edge, purpose, and point of view.”
Collection Availability
The complete ‘Genesis’ collection is currently available exclusively online at smbrgolf.com. The products are priced around $140 on average and cater to sizes ranging from 2 to 10, with plans to expand into extended sizing.
