Ilona Maher Set to Energize Fans Ahead of Women’s Rugby World Cup
World Rugby’s chief executive, Alan Gilpin, is optimistic that social media sensation Ilona Maher will captivate fans as the Women’s Rugby World Cup approaches in England.
Maher’s Rise to Fame
The dynamic American player, who broke out as a star during the 2024 Olympic Games in Paris, has now become the world’s most followed rugby player on social media platforms like TikTok, boasting over three million followers.
Joining the Bristol Bears
In anticipation of the World Cup, the 28-year-old Maher has signed a three-month contract with English Premiership women’s team, Bristol Bears, starting in January. Her entrance has sparked significant excitement, prompting the Bears to relocate several league games to the Ashton Gate stadium, which seats 27,000. A record-breaking crowd is anticipated for their southwest derby against Gloucester-Hartpury this Sunday.
The Power of Personal Stories
Gilpin highlighted the impact of emerging talents like Maher, stating, “These remarkable young women are not just players; they bring compelling personal stories and powerful personalities. Ilona has effectively utilized rugby as a platform to amplify her brand, setting an example for the men’s game.” He noted a shift in fan engagement within women’s rugby, illustrating that fans are increasingly following individual players.
Expanding Her Impact
Following her Olympic success, Maher also ventured beyond rugby by competing in America’s renowned "Dancing with the Stars," where she finished as a finalist. This has further elevated her profile, as Gilpin remarked, “Ilona’s unique contributions have paved the way for others to embrace their individuality.”
World Cup Anticipation
Tournament organizers are optimistic about the Women’s World Cup final at Twickenham on September 27, expecting a sell-out crowd of 80,000, which would set a new attendance record for women’s rugby. Almost half of the 220,000 total tickets have already been sold, with 50% of tickets for England’s opening match against the United States at Sunderland’s Stadium of Light already purchased.
England’s Quest for Victory
The Red Roses, currently undefeated in 2024, are looking to redeem themselves after a heart-wrenching loss to New Zealand in the 2021 final. The Women’s World Cup will unfold shortly after football’s Euro 2025, where England’s Lionesses aim to defend their title from 2022.
Celebrating Women’s Sports
Sarah Massey, the managing director of Rugby World Cup 2025, stated, “Women’s sport is finally taking the spotlight… It’s a wonderful opportunity for all women’s sports to collaborate and elevate each other.” She emphasized the importance of this summer as a significant moment for women in sports.
