Championing Women’s Health at the National Games 2025
New Delhi, January 27, 2025: Pee Safe, a leading hygiene product brand in India, proudly announces its partnership with the 38th edition of the National Games 2025 as the official “Health & Wellbeing Partner.” This partnership is set to prominently highlight women’s health, sustainability, and menstrual hygiene, creating an inspiring model that unites sports with hygiene advocacy.
The Green Games: A Celebration of Sustainability
The National Games will unfold from January 28 to February 14, 2025, featuring over 10,000 athletes, officials, and coaches, including more than 4,500 women athletes, across 30+ sports categories and over 45 events. With sustainability at its foundation, the Games will showcase medals made from e-waste, biodegradable products, and recyclable materials, affirming its title as the “Green Games.”
Shattering Taboos: Menstrual Hygiene Takes the Spotlight
In a groundbreaking move, the National Games will prioritize menstrual hygiene for the first time. Pee Safe will provide Biodegradable Sanitary Pads, Toilet Seat Sanitizers, and Biodegradable Tampons in every female athlete’s kit. Additionally, Pee Safe is set to offer specialized workshops to educate female athletes on menstrual hygiene, combating the taboo surrounding menstruation.
Voices of Leadership on the Collaboration
Mr. Amit Sinha, IPS, Special Principal Secretary – Sports, and CEO National Games Secretariat expressed enthusiasm about the partnership: “We are thrilled to welcome Pee Safe as the Hygiene Partner for the National Games, Uttarakhand 2025. For the first time, menstrual hygiene is a key focus. With Pee Safe’s high-quality sanitary products, our women athletes will have essential hygiene resources to perform confidently. This collaboration also reinforces our dedication to sustainability, as Pee Safe’s biodegradable items promote an eco-friendly initiative. Together, we are setting fresh standards in inclusivity, awareness, and sustainability within Indian sports.”
Ms. Sunaina Kumari, Chairperson, GTCC, further emphasized the importance of this initiative: “I am excited to see this collaboration spotlight women’s menstrual health during the National Games Uttarakhand 2025. This initiative not only guarantees that women athletes receive essential hygiene resources but also sets a vital precedent for future sports events to prioritize the health and well-being of female participants. Such moves reflect a progressive approach to sports, and it is inspiring to see this integrated into the ethos of the Games.”
Pee Safe’s Vision for Empowerment
Mr. Vikas Bagaria, Founder, Pee Safe shared his excitement: “At Pee Safe, we envision a healthier and more confident India. Our partnership with the National Games 2025 marks a historic moment as we elevate women’s health and hygiene alongside sporting excellence. By providing biodegradable products and launching menstrual hygiene workshops, we aim to empower young female athletes while championing sustainability. We are honored to collaborate with the Games to promote an inclusive future for sports and health.”
A New Era for Women Athletes in India
The National Games 2025 is poised to redefine India’s sports landscape, with menstrual hygiene initiatives paving the way for inclusivity and progress. Pee Safe’s commitment to sustainability and women’s health is set to enhance the experience for female athletes and inspire broader cultural shifts in how hygiene and sports are perceived.
