Profile Overview

Name: Alba Larsen

Team: Tommy Hilfiger

Style Philosophy

Alba Larsen embraces fashion as an essential aspect of her identity, influenced significantly by her experiences in motorsport. She remarks, “On track, I’m in race mode; my suit is my armor. Off track, style becomes an extension of my identity.” This approach enables her to express herself through a mix of sporty, elegant, and street styles. She pays attention to details such as jewelry and footwear to accentuate her looks, drawing insights from her collaborations with stylists.

Collaborative Ventures

Larsen views the paddock as an informal runway, believing that drivers have the opportunity to attract brand partnerships that reflect their style. “We’re part of culture, I see it as an opportunity to add more to the sport,” she explains. Her partnership with Tommy Hilfiger is essential, but she also anticipates the entrance of other brands. A collaboration with Barbie is on her wishlist, as she envisions it could inspire young girls to realize their potential.

Envisioning Women in Motorsport

Larsen has ambitious plans for gender representation in motorsport, advocating for a grid consisting of 50% women based on merit. “That will be great for the sport, the world, and a total game-changer,” she asserts. She also dreams of more functional racing attire, suggesting enhancements like modular pieces and tailored options that blend femininity with functionality.

Balancing Performance and Presence

Despite facing feedback on social media suggesting she should prioritize racing over her style advocacy, Larsen remains resolute. “I’ve never seen guys get that,” she points out, emphasizing that her ambassadorships are critical for her racing career. “I’ll keep doing things my way; there’s never a moment where performance doesn’t come first.”

Shop Her Look

• Puma Speedcat OG Sneaker ($75, originally $100)
• Tommy Hilfiger Water-Repellent Padded Racing Jacket ($250, originally $499)