As we step into 2025, the world of resortwear is witnessing a remarkable transformation, heavily influenced by trends such as the acclaimed HBO series The White Lotus. This year marks a shift towards more luxurious and sophisticated styles, moving away from the traditional loud prints often associated with holiday attire.
Trends in Resortwear
The future of resortwear is characterized by a refined aesthetic that seamlessly fits various summer occasions—from upscale beach clubs to private airport lounges. The focus has shifted towards elegant designs, offering versatility without compromising on style.
Featured Luxury Brands
This season, several high-end labels are leading the way in creating exquisite resortwear collections, incorporating unique styles and luxurious materials. Below are some standout brands making their mark:
Eleventy
Renowned for its contemporary approach, Eleventy provides a sophisticated option for those hesitant to don traditional beachwear. The brand emphasizes a subtle color palette and minimalist silhouettes, with key pieces like:
- Breezy open-knit sweaters ideal for layering over swimwear
- Matching linen sets perfect for leisurely lunches at the beach
- Tailored dresses that elevate holiday wardrobes
Pucci
Emilio Pucci revolutionized the definition of elegance upon founding the brand in 1947. His designs embody joy and spontaneity, showcasing:
- Vibrant silk-jersey fabrics featuring geometric prints
- Comfort-driven styles designed for a luxurious lifestyle
- Pieces recognized and worn by icons such as Marilyn Monroe
Alémais
Established by former Zimmermann designer Lesleigh Jermanus, Alémais has garnered acclaim for its vibrant prints and romantic silhouettes. Notable offerings include:
- Whimsical prints featured in collection pieces
- Ruffled shirts and dresses for a touch of femininity
- Tailored slip styles adaptable for various summer scenarios
Loewe
For over seven years, Loewe has collaborated with the legendary boutique Paula’s in Ibiza. The resortwear collection includes:
- Playful accessories like raffia bags
- Modern interpretations of traditional espadrilles
- Bohemian skirts that combine comfort with elegance
Missoni
Missoni, founded in 1953, is celebrated for its innovative knitwear. Known for its signature zigzag patterns, the brand offers:
- Crochet swimwear and kaftans
- Stylish rompers for easy summer wear
- Unique color combinations that enliven beachwear
Camilla
This Australian luxury brand draws inspiration from diverse artistic backgrounds. Partnering recently with Sydney artist Lezio Lopes, they released collections that echo the series The White Lotus. Highlights include:
- Printed silk-satin maxidresses embellished with crystals
- Distinctive hand-drawn prints by in-house artists
- Diverse pieces reflecting tropical themes from multiple cultures
PatBO
PatBO began as a couture evening wear line before evolving into a resortwear collection defined by:
- High-waisted bikinis and bold ruffles
- Intricate hand embroidery across various pieces
- A trendy, beach-ready aesthetic combined with evening sophistication
Johanna Ortiz
Originating as a swimwear brand, Johanna Ortiz has matured into a comprehensive lifestyle label. The collections focus on:
- Tropical prints in serene color palettes
- A diverse range of products from swimwear to home collections
- Styles favored by influential figures such as Beyoncé and Michelle Obama
As resortwear continues to evolve, this year marks a significant transition towards styles that reflect sophistication, luxury, and versatility, catering to the style-conscious traveler.
