Mumbai-based Campus Activewear, renowned for its sports and athleisure footwear, has officially appointed National Award-winning actress Kriti Sanon as the ambassador for its women’s category. This partnership aims to revolutionize women’s footwear in India, building on the brand’s impressive growth over the past year.

Kriti Sanon: A Symbol of Modern Womanhood

Kriti Sanon has carved a niche for herself in the film industry, moving from an engineering graduate to one of India’s most revered actresses and entrepreneurs. Celebrated for her bold career choices and versatility, she embodies qualities such as ambition and authenticity that resonate with today’s women. Her journey reflects a commitment to individuality, inspiring women to embrace their choices in both life and fashion.

Campus Activewear’s Commitment to Women’s Footwear

Recognized for its innovation and accessibility, Campus Activewear has led the charge in offering trendy and comfortable sneakers to millions across India. The past year has seen significant growth in the women’s segment, marking it as a vital component of the company’s future strategy. Kriti Sanon’s involvement aligns perfectly with the brand’s objective to create footwear that complements women’s evolving lifestyles without sacrificing style or comfort.

Statements from Leadership

Nikhil Aggarwal, CEO and Whole Time Director of Campus Activewear Ltd., expressed enthusiasm over this strategic partnership: “We are thrilled to welcome Kriti Sanon as the face of Campus’ Women’s category. Her ambition, versatility, and authenticity capture the spirit of today’s Indian women and align seamlessly with our vision for this segment. Women’s Sports and Athleisure has emerged as one of the most significant growth drivers for us, and with Kriti’s ability to connect across audiences, we are poised to build on this momentum—elevating our design language, delivering innovation tailored for women, and strengthening Campus’ leadership in this fast-growing category.”

Kriti Sanon’s Vision on Style

Expressing her excitement about the new role, Kriti Sanon stated, “I have always believed style should reflect who you are, not what you are told to be. For me, Campus, an iconic homegrown Indian sneaker brand, embodies that belief, designing footwear as versatile as the roles women play, while keeping comfort and style at the core. I am excited to join the Campus family and be part of a vision that feels so close to my own—one that celebrates individuality and inspires women to choose for themselves, without any inhibitions.”