Published on
July 22, 2025
Revolutionizing Venture Capital: Muse Capital’s Approach to Investing
Assia Grazioli-Venier and Rachel Springate, co-founders of Muse Capital, are at the forefront of a transformative movement in venture capital. Their firm, established in 2016, prioritizes investments in sectors traditionally overlooked by mainstream investors, focusing especially on women’s health and sports.
A Strategy Built on Experience
The duo does not conform to conventional venture capital pathways. Their extensive backgrounds in business development, entertainment, and technology have afforded them unique insights into establishing successful partnerships between startups and larger enterprises. Reflecting on their mission, Springate stated, “We want to be the most strategic, helpful investor on your cap table. We don’t just make introductions—we execute.”
Notable Investments and Innovations
Muse Capital’s portfolio is diverse and aimed at addressing critical issues in women’s health and sports. Their investments include:
- Midi – Innovations in femtech.
- Cofertility – Focusing on fertility and woman’s health.
- Eli Health – Pioneering hormone health solutions.
- SailGP Italia – Recently acquired, making Muse Capital the first female-led ownership group in the SailGP league.
This strategic investment in SailGP aligns with their commitment to promoting women’s involvement in sports and enhancing cultural representation within competitive domains.
Three Investment Pillars
Muse Capital operates based on three core investment categories:
- Care: Focused on underfunded areas like menopause, fertility, and mental health.
- Live: Involves businesses like Ohai and Clarity Money that integrate sustainability and efficiency.
- Play: Features ventures like Just Women’s Sports and Caribu, emphasizing engagement in digital and interactive spaces.
Engaging Women as Investors
Muse Capital stands out not only for its investment focus but also for its efforts to redefine who can be an investor. The firm taps into its vast network of women investors and family offices, who often provide vital financial support for its diverse initiatives.
As articulated by Irma Wang, managing director at Bridge Ventures, “We’ve been very interested in the fund’s focus on women’s healthcare tech—a space that’s been historically overlooked, but that is full of potential and actually helping to fulfill a real need.”
Statistics on Gender in Venture Capital
Despite Muse’s innovative approach, the venture capital landscape remains heavily skewed. According to PitchBook, only 2% of U.S. VC funding in 2024 went to all-female founding teams. Moreover, just 17.3% of decision-makers at U.S. VC firms managing at least $50 million in assets were women in 2024.
Impact of Muse Capital
Muse Capital demonstrates that focusing on women’s health and empowering diverse founders can generate both social impact and robust financial returns. As Grazioli-Venier reflected on their journey, “Muse is the rare kind of investor every category-defining founder dreams of.” With this approach, they are steadily reshaping how venture capital perceives risk, leadership, and opportunity.
As Muse Capital continues to build momentum in both investment and community, it illustrates the potential of female-led ventures to lead the charge towards a more inclusive and equitable business landscape.
Geri Stengel, the founder of Ventureneer, co-produced the report entitled How Women (and Men) Invest in Startups. You can find Geri on LinkedIn for more insights.
