The Growing Landscape of Women’s Professional Sports in Canada

TORONTO — A newly released report by Canadian Women and Sport highlights a remarkable surge in the market for women’s professional sports in Canada, indicating it has doubled in value over the last two years. As per the findings, the market value has reached nearly $400 million in 2025, up from approximately $200 million in 2023.

Projected Market Growth

The report, titled “It’s Time: Leading the Next Era of Growth,” specifies that the women’s professional sports market is on track to surpass $570 million by 2030. This optimistic outlook is supported by a combination of increasing participation, audience engagement, and investment in various sports.

New Initiatives and Ongoing Developments

With the launch of entities such as the Professional Women’s Hockey League, which is commencing its third season this November, and the Northern Super League in soccer, new opportunities are emerging for female athletes. Moreover, the Toronto Tempo is set to join the WNBA next year, further diversifying the landscape.

Major Events Highlighting Growth

Prominent events like the CPKC Women’s Open in golf and the National Bank Open in tennis continue to shape the women’s sports scene in Canada. These tournaments not only enhance visibility but also draw significant audiences.

Research Methodology

The report was conducted in collaboration with Canadian Tire Corporation and Wasserman’s The Collective, and it included feedback from over 6,000 Canadians, along with insights from various sport and business executives. This comprehensive approach underscores the report’s findings regarding the growth and potential of women’s sports in Canada.

This information is based on a report by The Canadian Press, originally published on October 27, 2025.