Overview of Project B

Project B, co-founded by former Google and Facebook executive Grady Burnett along with Skype co-founder Geoff Prentice, is poised to redefine women’s basketball. The league aims to tap into the growing global interest in women’s sports, setting the stage for its inaugural season.

League Structure and Format

The women’s league is still under development and will launch with six teams, each consisting of 11 players. The format includes seven two-week tournaments, which will take place in various cities across Asia, Europe, and the Americas. This ambitious project has been under consideration for approximately two years.

Potential for Growth

Burnett is optimistic about the league’s prospective impact, believing it could evolve into a multi-billion dollar business. Project B is actively working to attract top-tier talent from around the world, having already initiated negotiations with notable WNBA players.

Notable Personnel and Partnerships

Among the league’s initial signings are recognized WNBA players, highlighting Project B’s commitment to integrating star talent. Former WNBA player Alana Beard has been appointed as the Chief Basketball Officer. The project is further bolstered by high-profile investors and advisors, including:

• Candace Parker (former WNBA player)
• Steve Young (Pro Football Hall of Fame member)
• Novak Djokovic (tennis star)
• Sloane Stephens (tennis player)

Additionally, Sela, an entertainment company affiliated with the Saudi Public Investment Fund (PIF), will partner with Project B, which will be headquartered in Singapore.

Looking Ahead: Men’s League Possibilities

While the primary focus is on women’s basketball, Burnett did not dismiss the idea of expanding Project B to include a men’s league, hinting at a possible launch sometime next fall. Reports indicate that individuals with experience in the NBA have begun interviewing for roles within this new league.