Foria Expands Portfolio with Acquisition of Ned
Foria, a brand celebrated for its natural wellness and intimacy products, has taken a significant step by acquiring sleep health company Ned. This expansion broadens Foria’s offerings beyond intimacy, menopause support, and period relief to encompass effective solutions for sleep and stress management.
Synergy of Natural Wellness
This acquisition pairs two brands that prioritize natural wellness and ingredient transparency. Foria, known for popular products like Awaken with CBD and Everyday Vulva Moisturizer, now integrates Ned’s sleep and stress management products, including Sleep Blend CBN Oil, Mello Magnesium, and Daily Blend Oil, into its portfolio.
Addressing Women’s Health Needs
The strategic synergy is particularly relevant given Foria’s commitment to menopause support, considering that sleep disturbances are a prevalent symptom during this transitional phase. With Ned’s sleep solutions, Foria is poised to offer a more holistic approach to women’s health and wellness needs.
Statements from Leadership
Jon Brandon, Co-Founder and CEO of Foria, expressed enthusiasm about the acquisition, stating, “Foria is thrilled to welcome Ned to our family and to continue pioneering solutions that redefine holistic wellness. This acquisition isn’t just about products; it’s about creating a more connected, healthier, and fulfilled life for everyone. Quality sleep is an often-overlooked component of vital, full-body well-being and intimate connection, and we’re excited to respond to our community’s request for solutions that address this essential aspect of health.”
Ret Taylor, Co-Founder of Ned, added, “We’re very excited about this next step in Ned’s journey to achieve wider exposure for the brand. We’ve long been committed to creating products that help people feel better and live better through the powers of the natural world. We’re delighted to find a company with aligned values to elevate the Ned brand.”
The Way Forward
Post-acquisition, customers can continue to find Ned’s products on helloned.com and through select retailers, with plans for further integration slated for 2025. This transaction underscores a broader trend in women’s health, where businesses are extending their core offerings to address interconnected wellness needs in a more comprehensive manner.
