The landscape of women’s sports is evolving, and a new initiative is set to elevate that growth. iHeartRadio is introducing “Fresh Takes,” a weekly broadcast focused on the vibrant women’s sports community in New York City.

Show Details

Hosted by Angela Yee, a renowned media figure, “Fresh Takes” will air on popular New York radio stations Z100 and Power 105.1 FM. Moreover, it will be accessible to a wider audience through live streaming on the iHeartRadio app. The inaugural episode is scheduled for July 23.

Collaboration with Leading Partners

This initiative is a collaborative effort with Deep Blue Sports + Entertainment, a leading advisory firm specializing in women’s sports. Together, they aim to foster meaningful discussions while spotlighting the New York Liberty and other local sports narratives involving teams, athletes, and fan experiences.

Vagisil’s Commitment to Women’s Sports

Vagisil, a veteran company in intimate wellness, is the driving force behind this series, having supported women for over 50 years. Keech Combe Shetty, Executive Chairwoman of Combe Inc. (parent company of Vagisil), remarked, “Vagisil is proud to stand alongside women as they continue to break barriers in sports, and ‘Fresh Takes’ offers a meaningful space where body confidence and sports culture intersect.”

Supporting this initiative, Laura Correnti, founder of Deep Blue Sports + Entertainment, added, “Women’s sports is the heartbeat of cultural change, and Vagisil is meeting the moment head-on.”

Engagement at New York Liberty Games

In addition to the on-air program, Vagisil will feature prominently at New York Liberty games through various fan engagement activities. This includes digital branding, product sampling, and special promotions that coincide with the Women’s Empowerment Night on August 5.