BRNO, Czechia – The FIBA U19 Women’s Basketball World Cup 2025 in Brno has set a new benchmark for engagement within the sport, attracting a record number of fans. As basketball continues to grow in global popularity, this event saw the USA emerge victorious, claiming their 11th title with standout player Saniyah Hall honored as the TISSOT Most Valuable Player.
The competition excelled in digital engagement, breaking multiple records across various platforms. Highlights included:
- FIBA’s social media channels recorded an impressive 3.9 million engagements, marking a remarkable 105% increase from the 1.9 million engagements noted during the 2023 tournament.
- Video views surged from 22 million in 2023 to an astonishing 35 million this year.
- Next Gen Hoops saw particularly significant growth, with their Facebook channel alone experiencing an increase of 185% in engagement.
Additionally, the official tournament website garnered a 26% rise in page views, reaching 2.5 million compared to the previous edition. User engagement on the site also deepened, with the average time spent increasing by 19% to nearly 7 minutes.
The record-breaking engagement figures emphasize a growing interest in youth basketball, as fans avidly followed the talents showcased at this prestigious event. FIBA’s innovative multi-platform coverage has brought fans closer than ever, fueling excitement for the sport’s future.
This year’s U19 Women’s Basketball World Cup follows the success of the FIBA U19 Basketball World Cup 2025, which set the mark as the most-followed FIBA youth event to date. Both tournaments illustrate FIBA’s commitment to harnessing new methods for audience engagement and promoting basketball on the global stage.
As basketball continues to thrive, both events underscore how sport can connect fans and inspire the next generation of players.
