Nike and Sisters in Sweat: A New Era for Women’s Sports in India

The renowned sportswear brand Nike has announced a pioneering multi-year partnership with Sisters in Sweat (SIS), India’s largest women-centric sports and wellness community. This collaboration aims to enhance women’s access to sports and promote active lifestyles across the country.

Strategic Partnership Overview

Under the terms of the partnership, Nike will provide SIS with a range of resources including footwear, apparel, and technical support to help elevate various programs. Both organizations will co-create initiatives designed to foster community engagement through sports.

Kickoff Event: Multi-City Football Tournament

The collaboration will debut with a multi-city football tournament, aimed at introducing women to organized sports. This initiative is expected to inspire many to adopt and enjoy a more active lifestyle.

Comments from Leadership

“Sisters in Sweat is a shining example of the power of women coming together through sport,” stated Tarundeep Singh, General Manager of Nike India. He emphasized Nike’s commitment to supporting women’s movement, joy, and community through sports in India.

Swetha Subbiah, Co-Founder of SIS and a long-standing Nike ambassador, remarked, “This partnership feels like a full-circle moment. I’ve been a Nike trainer for over a decade, and to now build something this meaningful with them—something that reaches thousands of women across India—is incredibly special.”

The Impact of Sisters in Sweat

Sisters in Sweat, which started in Bengaluru in 2017 with merely 17 members, has dramatically expanded to a nationwide network of over 10,000 women. The organization aims to create safe and inclusive environments where women of all backgrounds can participate in a variety of sports, including football, running, yoga, and even emerging activities like pickleball. Currently, SIS operates in major cities such as Bengaluru, Mumbai, Delhi-NCR, and Hyderabad, facilitating more than 30 different sports and wellness activities.

A Shift in India’s Sports Landscape

This partnership marks a significant shift in the sporting landscape of India, particularly in grassroots women’s sports that have historically been underfunded. The alliance is viewed as a model for global brands looking to integrate into local initiatives, thereby fostering genuine cultural change rather than merely promoting brand visibility.

Conclusion

The partnership between Nike and Sisters in Sweat is expected to create a lasting impact on women’s engagement in sports in India. As both organizations work together to nurture and grow the women’s sports community, they are setting a precedent for future collaborations aimed at promoting inclusivity and participation in sports.