Empowering Women in Pakistan’s Workforce
Lahore: In a significant initiative to uplift Pakistani women, PTCL Group (which includes PTCL and Ufone 4G) has joined forces with Pink Collar, the country’s first women-focused executive job placement platform, led by the accomplished entrepreneur Zara Sika Ali. The collaboration aims to host the Pink Collar Women Career Fair in Lahore, addressing the ongoing disparities between talent and opportunities available to women in Pakistan. This event marks a milestone in promoting inclusivity and inspiring women to engage actively in the nation’s expanding digital economy.
Opportunities and Insights for Women
At the career fair, prominent organizations showcased various employment opportunities for women, providing them with valuable insights into career progression and networking possibilities with leading companies in the private sector. This event exemplified the shared commitment of PTCL Group and Pink Collar to empower women through financial independence and professional growth.
‘Dil Se Ba-Ikhtiar’ Initiative
The expo prominently featured PTCL Group’s flagship women’s empowerment initiative, ‘Dil Se Ba-Ikhtiar.’ This program focuses on upskilling women entrepreneurs by providing essential digital resources to help them establish and expand their online businesses. Women entrepreneurs trained under this initiative displayed their products at the fair, motivating others to realize their potential and make meaningful contributions to society.
Keynote Speaker Highlights Importance of Women’s Participation
Syed Atif Raza, the Group Chief Commercial Officer of PTCL & Ufone 4G, served as a keynote speaker at the event. He underscored the critical need for women’s active engagement in the workforce, stating, “Empowering women is not merely a moral imperative; it is a strategic necessity for the advancement of our economy and society. PTCL Group is dedicated to enabling women to break through barriers to financial inclusiveness and social mobility. Our partnerships with PPAF, alongside the introduction of Ba-Ikhtiar and Pakistan’s first women-oriented job fair with Pink Collar, solidify our commitment to creating a significant impact. We envision more transformative interventions in the future.”
Launch of Exclusive Online Job Portal for Women
Pink Collar also introduced Pakistan’s first dedicated online job portal for women, designed to facilitate access to a diverse array of career opportunities. This portal aims to dismantle existing barriers, fostering a more inclusive job market where women can succeed and excel.
Inspiring Women to Lead with Confidence
During the event, Zara Sika Ali, CEO of Pink Collar, stated, “Pink Collar is a pioneering platform in Pakistan dedicated to recruitment, training, and career advancement for women, including those with special needs. We are committed to inspiring, equipping, and empowering women to step forward with confidence. We believe our new online portal will be a catalyst for transformative change and promote equality across various sectors.”
A Collaborative Effort for a Brighter Future
The Pink Collar Women Career Fair serves as an empowering testament to how collaboration can create opportunities for women. It not only emphasizes the necessity of inclusivity but also highlights the pivotal role women play in developing Pakistan’s digital economy. Together, PTCL Group and Pink Collar are shaping a brighter and more empowered future for women nationwide.
