Colorful Celebration of Womanhood in Hyderabad
Hyderabad, 23rd February 2025: This Sunday, Taneira, a Tata brand, collaborated with the Bengaluru-based fitness company JJ Active to host a vibrant morning run. The event drew 3,120 women adorned in exquisite sarees from various regions of India, turning People’s Plaza on Necklace Road into a lively celebration of unity, vibrancy, and spirit. This event, a tribute to womanhood, fitness, and self-expression, was inaugurated by Mr. Ambuj Narayan, CEO of Taneira, alongside Coach Pramod from JJ Active.
A Celebration of Adaptability and Strength
The Taneira Saree Run highlights the saree’s versatile nature, which is deeply embedded in tradition while adapting to the modern woman’s lifestyle. More than just a garment, it symbolizes strength, individuality, and identity, remaining profoundly relevant in today’s society. The event encourages women to embrace physical activity and break barriers, promoting empowerment and well-being. Having successfully taken place in cities such as Bangalore, Pune, Ahmedabad, and Chennai, the run brings together women through shared narratives of resilience, transforming the saree into a significant thread that links tradition to progress.
Empowering Words from Taneira’s CEO
Mr. Ambuj Narayan, CEO of Taneira, expressed, “The Taneira Saree Run celebrates the spirit and strength of women, intertwining tradition with modern dynamism. The saree, a symbol of elegance and fortitude, continues to empower women as they embrace both their heritage and their uniqueness. In collaboration with JJ Active, we showcase how the saree seamlessly integrates into contemporary active lifestyles. Set against the vibrant backdrop of Hyderabad, this event underscores the importance of community, promoting women’s health and inclusivity, while offering a platform for women to share their inspiring stories, uplift one another, and collectively overcome challenges.”
Encouragement from Coach Pramod
Coach Pramod from JJ Active remarked, “Women often dedicate themselves to their families, which can make it difficult to prioritize their own health. The Taneira Saree Run is a unique initiative that empowers women to focus on their fitness in a supportive and welcoming environment. It allows them to share inspiring tales of resilience, offer support to each other, and celebrate their journeys toward improved health. The enthusiasm shown by the women of Hyderabad has been remarkable, as evidenced by last year’s strong turnout for the inaugural Taneira Saree Run. We are excited to see an even larger gathering this year. Hats off to the incredible women of Hyderabad for leading the charge in fitness and well-being.”
