Empowering Women to Prioritize Their Health
The new initiative encourages women to embrace 30 minutes of daily exercise, while inviting families to support them in this vital journey toward better health.
Hyderabad: March 22, 2025 – Freedom Healthy Cooking Oils has unveiled a transformative campaign titled ‘Your Health Deserves Attention – Start Today with #freedom30minutemovement!’ This campaign is dedicated to empowering women to prioritize their health through manageable lifestyle changes. Faced with the challenges of juggling careers, family responsibilities, and caregiving, many women often overlook their own well-being. This initiative seeks to ignite inspiration and motivate them to actively pursue a healthier lifestyle, reinforcing the importance of self-care.
The campaign draws attention to concerning statistics from The Lancet Report (2022), which indicates troubling trends in women’s health in India. The report reveals that nearly 60% of Indian women do not engage in adequate physical activity and experience fitness challenges, with 1 in 10 being classified as obese and heart diseases among women increasing by 300%. Furthermore, 57% of Indian women are deemed unhealthy due to insufficient exercise. These findings highlight the pressing need for action. Health professionals advocate for a minimum of 30 minutes of daily exercise—be it walking, yoga, or other activities—to enhance heart health. The campaign encourages families to actively support women in prioritizing their own health, just as they care for everyone else’s well-being at home.
To strengthen this message, Freedom Healthy Cooking Oils has launched the #freedom30minutemovement, which invites women to take control of their health by integrating just 30 minutes of physical activity into their daily lives. With this initiative, Freedom aims to make healthy living attainable and sustainable for women everywhere.
Mr. P. Chandra Shekhara Reddy, Senior Vice President of Sales & Marketing at Gemini Edibles & Fats India Ltd., expressed, “We often see women prioritizing the health of their families while neglecting their own. The #freedom30minutemovement is crafted to encourage women to dedicate 30 minutes to their health, mirroring the care they extend to their families. Freedom Healthy Cooking Oil is dedicated to supporting women on their path to improved health by offering a cooking oil that enhances heart wellness and promotes a balanced diet. Women deserve to focus on their health just as much as they care for their loved ones. Join us in the #freedom30minutemovement and embark on a journey toward better health.”
Furthermore, Mr. Chetan Pimpalkhute, General Manager of Marketing at Gemini Edibles & Fats India Ltd, added, “The findings from The Lancet (2022) serve as a crucial reminder for women to take the reins of their health through improved nutrition and regular exercise. At freedomhealthyoil, we believe your health is paramount, and we urge women to make themselves a priority today by taking that first step towards a healthier lifestyle by participating in the #freedom30minutemovement. We encourage dedicating just 30 minutes daily to physical activity, eating healthily, and taking definitive actions toward a brighter health future.”
This campaign transcends mere awareness; it is a movement that inspires women to take small, significant steps toward a healthier existence. Freedom Healthy Cooking Oil, celebrated for its purity and heart-healthy properties, is committed to supporting women in their journey to a well-balanced lifestyle.
