DoorDash Launches ‘Bring It In’ Campaign to Support Women’s Sports and Local Restaurants

On October 3, 2023, DoorDash unveiled an integrated marketing initiative titled “Bring It In.” This campaign seeks to establish what DoorDash describes as an “unofficial sports alliance” between local eateries and women’s sports, specifically the Women’s National Basketball Association (WNBA), the Northern Super League (NSL), and the upcoming Professional Women’s Hockey League (PWHL).

About the Campaign

DoorDash partnered with key agencies to bring this initiative to life:

• Creative and strategy: Broken Heart Love Affair (BHLA)
• Media planning: WPP Media
• Production: Untitled Films, directed by Wendy Morgan
• Editing: Nimiopere
• Visual effects: Feather
• Color grading, VFX, and finishing: Alter Ego
• Audio production: Squawk E. Clean Studios

Objectives of the Initiative

The campaign is designed to bolster DoorDash’s existing partnerships with women’s sports leagues. Heather Cameron, head of brand and creative at DoorDash Canada, emphasized the importance of this initiative, stating, “As proud fans and now an official sponsor of the PWHL, we’re excited about the growth of the game with tremendous fan engagement coupled with team expansions.”

DoorDash is committed to fostering local economies by supporting independent restaurants. The “Bring It In” campaign embodies this dual mission by promoting women’s sports while simultaneously giving smaller restaurants an opportunity to benefit from major sports sponsorships that would typically be out of reach.

Innovative Approach

Cameron remarked on the historical fragmentation of sports sponsorships, noting, “We’re rewriting that playbook with ‘Bring It In.’” This campaign not only promotes collaboration among women’s sports leagues but also invites independent restaurants to partake in this alliance.

The participating restaurants will display games from the WNBA, NSL, and PWHL on their TVs and offer promotions for game-day delivery orders via DoorDash. In exchange, these businesses can utilize the “Bring It In” branding and incorporate the league logos in their marketing materials.

Ad Campaign and Promotional Content

To raise awareness about the initiative, BHLA produced a dynamic 60-second advertisement featuring highlights from all three leagues, complemented by a lively spirit squad. The commercial concludes with a DoorDash delivery to friends watching a game in an apartment, showcasing the tagline “Bring It In” alongside the message “Three Leagues Delivered.”

In addition, the campaign includes shorter, 15-second league-specific advertisements that will be broadcast during games.

Community Impact

By merging the WNBA, NSL, and PWHL, DoorDash aims to create a powerful platform to celebrate women’s sports and expand opportunities for local restaurants to connect with sports enthusiasts. Diana Matheson, founder and chief growth officer of the Northern Super League, expressed her support, stating, “Women’s professional sport in Canada is growing because of partners that believe in its collective ability to unite everyone and commit to building with us. DoorDash is one of those partners for the Northern Super League.”

Conclusion

Through the “Bring It In” campaign, DoorDash not only backs women’s sports but also strengthens local economies by empowering independent restaurants. This innovative approach symbolizes a significant step in enhancing visibility for women’s professional sports while creating new marketing opportunities for local businesses.