Deep Blue Sports + Entertainment has unveiled plans for the Deep Blue Women’s Sports Yacht Club, an initiative that promises to spotlight the burgeoning field of women’s sports. Supported by Genius Sports and JPMorganChase, this special event will feature The Wellness Oasis, an immersive mental health and wellness experience, during the 2025 Cannes Lions International Festival of Creativity.

Event Overview

The yacht club experience will unfold over three days, from June 16th to June 18th, providing a platform for innovation and engagement within the women’s sports ecosystem. Located at Maëma, Deep Blue’s newly renovated beachside venue, attendees will benefit from easy access to the Palais and central attractions of the festival.

Key Highlights of the Yacht Club

• The Wellness Oasis: Mornings will feature wellness programming covering diverse self-care practices aimed at promoting mental, physical, spiritual, and emotional well-being, led by experts in the field.
• Main Stage Afternoon Programming: Engaging panels and discussions will include top athletes, executives from leagues and teams, brand marketers, and media figures.
• Live Podcast Recordings: In collaboration with iHeartWomenSports, these sessions will showcase the voices leading the women’s sports movement.
• Exclusive Evening Events: Attendees can look forward to beachside celebrations, intimate dinners, and networking receptions with captivating views.
• Additional Surprises: More special guests, content releases, and partner activations will be revealed as the event approaches.

Industry Significance

With the anticipation building around the upcoming Women’s Euros and the Milan Olympics, Laura Correnti, founder and CEO of Deep Blue Sports + Entertainment, emphasized the need for global conversations in women’s sports. “We are looking forward to bringing the Deep Blue Women’s Sports Yacht Club to the beach at this year’s Cannes Lions Festival – creating more opportunities for global networking, insight sharing, and partnership development,” she stated.

According to industry forecasts, the women’s sports sector is expected to generate $2.35 billion in revenue by 2025, marking a 25% increase compared to 2024, underscoring the urgent need for innovative partnerships and discussions.

Partnership Insights

JPMorganChase’s commitment to advancing women’s sports is evident in their collaboration with Deep Blue. “Our partnership with Deep Blue to bring the Women’s Sports Yacht Club to the Cannes Lions Festival exemplifies this commitment,” noted Kate Schoff, Managing Director, Sports and Entertainment at JPMorganChase.

Additionally, David Oestreicher, co-founder of The Wellness Oasis, expressed enthusiasm about contributing to mental health initiatives: “We’re honoured to bring The Wellness Oasis to the Deep Blue Women’s Sports Yacht Club…” emphasizing the significance of wellness for champions in women’s sports.