Dallas Trinity FC Welcomes Lexi Missimo: A New Chapter for Women’s Soccer
DALLAS — As Dallas Trinity FC embarks on its Spring season, midfielder Lexi Missimo joins the team, highlighting the progress of the USL Super League. According to CEO Charlie Neil, her signing is a testament to the direction in which both the club and the league are heading.
Significant Steps towards Growth
Neil elaborated to WFAA, “The club is currently engaged in crucial developments that enable us to sign a player of her level. Lexi understands the pivotal role she will play within the team.”
From Local Talent to Pro-Level Player
Lexi Missimo has been a standout since childhood, dominating the competition at Solar Soccer Club and becoming the all-time leader in points and assists for the Texas Longhorns. She is among several players from North Texas who have pursued professional opportunities abroad, previously moving to countries like Sweden, France, or Iceland before the re-establishment of a local team.
Homeward Bound
“With a professional team now based in Dallas, these talented athletes were inspired to return home,” Neil said. “We have the potential to host a home playoff game and possibly even the Final, which would be an incredible experience.”
Community-Oriented Operations
Neil manages the club from an office in Farmers Branch. The women train at Hockaday School and play home matches at Fair Park. “We proudly represent South Dallas and strive to ensure that fans can easily access our games through public transportation,” he stated.
A Historic Venue for Women’s Soccer
Playing at the iconic Cotton Bowl stadium, which boasts a capacity of 90,000, Neil noted, “It may be the largest venue available to any women’s soccer team globally. The significance of these high-caliber fields cannot be overstated, especially as the sport evolves and players seek the best conditions.”
Plans for Future Facilities
While the current setup serves its purpose, Neil acknowledged, “A dedicated training center is our long-term aspiration. It’s vital to represent the pinnacle of professional soccer that these women compete in, with facilities that meet their needs. This would encourage greater success for the team both on the field and commercially.”
Positioning in the League
Dallas Trinity FC sits in second place in the USL Super League, which is newer than its counterpart, the National Women’s Soccer League (NWSL). Initially, Neil explored joining the NWSL, but the franchise fees were prohibitively high.
The Economic Landscape for Women’s Sports
Neil remarked, “Just two years ago, Boston paid a $53 million expansion fee, and now Denver is entering for around $110 million, underscoring the rapid growth and improved environment for women’s sports.”
Quality of Play Across Leagues
While the NWSL continues to thrive, Neil emphasized the depth of quality players available for both leagues. The USL Super League is designed to respect player freedom and summer availability for international play.
Empowering Players with Autonomy
“We prioritized player autonomy by removing drafts and allowing full freedom of movement between clubs, enabling women to find the best fit for their careers,” Neil explained. “Additionally, aligning our schedule with international calendars creates opportunities for players to gain global experience.”
Grassroots Growth Strategy
Neil believes in the necessity of organic growth, especially within the competitive North Texas sports market. “There’s no quick-fix marketing strategy for drawing large crowds. Our focus is on community engagement, clinics, and sharing our players’ inspiring stories.”
Building Connections with Fans
Fans attending Cotton Bowl events enjoy a more personal connection with the players compared to larger franchises like the Cowboys. “It’s heartwarming to see our players stay after games to sign autographs and take photos with fans,” Neil remarked.
Community Engagement
Dallas Trinity FC collaborates with local organizations such as Dallas Parks & Rec, North Texas Food Bank, and the Boys & Girls Club of Dallas. Neil’s marketing team remains active in understanding players’ community interests, ensuring authentic engagements.
The Impact of Upcoming Events
Neil anticipates that next summer’s World Cup will significantly influence soccer popularity in North Texas. “The extensive effort by local leaders like Monica Paul and Dan Hunt to bring nine matches here is commendable,” he remarked.
Players as Ambassadors
He envisions Dallas Trinity players as ambassadors during the World Cup, sharing their favorite local spots with international visitors and enhancing community visibility.
Aiming for Future World Cups
Looking ahead to the 2027 Women’s World Cup in Brazil, Neil is already contemplating the 2031 edition. “We want to replicate our success as a bid city for the women’s tournament, showcasing the groundwork laid during the 2026 event,” he expressed.
Strategic Partnerships
The club has partnered with UT Southwestern to sponsor its training kit, aligning with the medical team to prioritize player health. “Working with organizations that share our core values is essential for sustainable success,” Neil noted.
Seeking Lasting Branding Relationships
While the club has yet to secure a “front of jersey” sponsor, Neil remains hopeful for a partnership with a local business that resonates with the team’s aspirations, stating, “It’s about creating a legacy that goes beyond just the game outcomes.”
