Celebrating Women’s Empowerment on International Women’s Day
LONDON, UNITED KINGDOM – March 3, 2025: In celebration of International Women’s Day on March 8, Preferred Travel Group is showcasing remarkable initiatives carried out by member hotels worldwide. This year’s theme, #AccelerateAction, is embodied in their dedicated efforts to empower women locally and globally, fostering impactful change through dynamic programs and advocacy. From Sweden to India and beyond, these hotels play a pivotal role in uplifting women and their communities.
“At Preferred Travel Group, we believe that meaningful change begins with action. This International Women’s Day, we are proud to support and celebrate the impactful initiatives of our member hotels that empower women, uplift communities, and create lasting positive change. This day serves as a timely reminder that together we can build a more inclusive and equitable world,”
Lindsey Ueberroth, CEO of Preferred Travel Group.
ATELIER Playa Mujeres – Cancun, Mexico
Collection: Preferred Hotels & Resorts L.V.X.
The “Painting Smiles” program at ATELIER Playa Mujeres collaborates with the Ciudad de la Alegría Foundation to support “Homes with a Cause,” including a refuge for women who have faced violence or abandonment. Guests contribute through minimal nightly donations, directly supporting these vital programs. The hotel’s staff, known as Arteleros, volunteer their time to enhance community wellbeing.
Nordic Light Hotel – Stockholm, Sweden
Collection: Preferred Hotels & Resorts Lifestyle Collection
Partnering with Talita, an organization dedicated to assisting women exiting prostitution and human trafficking, Nordic Light Hotel offers financial support, job training, and awareness-raising efforts. Each room features informational door hangers about Talita, promoting awareness and signaling the hotel’s commitment to this vital cause.
The Leela Palaces, Hotels and Resorts – India
Collection: Preferred Hotels & Resorts Legend Collection and Beyond Green
In alignment with sustainability and social responsibility, The Leela has collaborated with Phool to transform floral waste into eco-friendly incense sticks and cones infused with Tishya, their signature fragrance. This initiative reduces waste and pollution while empowering women entrepreneurs who are trained to craft these sustainable products, playing a crucial role in the brand’s journey towards conscious luxury.
SCP Corcovado Wilderness Lodge – Bahia Drake, Costa Rica
Collection: Preferred Hotels & Resorts L.V.X. and Beyond Green
SCP Corcovado Wilderness Lodge is actively involved in the RED SOFIA program, ensuring safety for solo female travelers. Their partnership with Del Silencio a la Libertad, a local NGO, focuses on combating sexual abuse through education and support. The lodge also backs women-led initiatives like La Flor de Boruca, which promotes traditional crafts and creates revenue through ecotourism, fostering cultural and societal change.
Virgin Hotels Edinburgh – Edinburgh, United Kingdom
Collection: Preferred Hotels & Resorts L.V.X.
Virgin Hotels Edinburgh has teamed up with Lālla, a sustainable women-led rug company, to decorate their chambers with exquisite handmade Moroccan rugs. Sourced through female weaving cooperatives in the Atlas Mountains, these rugs support local artisans and their stories. This collaboration not only employed 215 women but also created bespoke designs over an 18-month period, celebrating the artistry and empowerment of women in Morocco.
