Introduction

The landscape of women’s sports in India is witnessing dramatic expansion, underscored by a recent report from Capri Sports and KPMG. This unique publication serves as a thorough investigation into the commercial dynamics surrounding women athletes, offering insights into viewership trends, sponsorships, and the broader social impact of women in sports.

Key Findings of the Report

The report reveals significant growth in various dimensions of women’s sports:

• Viewership for the Women’s Premier League (WPL) has surged by 150% in just a single year.
• Brand investments in women athletes have reached $63 million.
• Women make up 44% of India’s gaming audience, showcasing a diverse fanbase.
• Discussions around women’s sports on social media have seen a tenfold increase.
• The projected commercial value of women’s sports in India is estimated to reach $900 million by 2030.

Insights from Industry Leaders

The report was officially launched in Mumbai and featured prominent athletes such as Sania Mirza and PV Sindhu. These leaders shared their thoughts on the future of women’s sports in India:

“So, I wish there was one secret to it. There isn’t. But I definitely think… mentorship. I think that’s something that will make a difference,” said Sania Mirza.

“As female athletes, we need to know that we can do anything and we can achieve everything. And I think we need to be proud of ourselves,” remarked PV Sindhu.

Future Outlook

The report outlines several stakeholder recommendations for harnessing this momentum. Jinisha Sharma, Director at Capri Sports, expressed the personal significance of the report for aspiring female athletes. Kala Anand, Director of KPMG’s Sports Advisory, emphasized the necessity of transforming the commercial and cultural engagement in women’s sports.

This report not only highlights ongoing trends but also indicates a bright and promising future for women athletes in India.