Market Expansion Overview

A recent study by Canadian Women and Sport highlights a remarkable expansion in the market for professional women’s sports in Canada, reporting that its value has surged to nearly $400 million in 2025, doubling from about $200 million in 2023. The report, titled “It’s Time: Leading the Next Era of Growth,” projects that the market could potentially exceed $570 million by 2030.

Encouraging Trends in Women’s Sports

The analysis indicates strong growth trends across various sports sectors. Notable figures driving this momentum include:

• The upcoming third season of the Professional Women’s Hockey League set to commence in November.
• The recent initiation of soccer’s Northern Super League.
• The Toronto Tempo’s anticipated entry into the WNBA next year.

Additionally, events like the CPKC Women’s Open in golf and the National Bank Open tennis tournament contribute significantly to the increasingly competitive landscape for women in sports.

Research and Insights

The report was produced in collaboration with Canadian Tire Corporation and Wasserman’s The Collective. It involved a thorough survey of over 6,000 Canadians and consultations with leaders in both the sports and business fields, ensuring a robust data-driven analysis.