Author: Sandra Brown

Skims Enters Volleyball Space to Support Athletes The Los Angeles-based clothing brand Skims is stepping onto the volleyball court with a new partnership with League One Volleyball (LOVB). This collaboration is significant as it positions Skims as the official sponsor of loungewear, intimates, and sleepwear for the rapidly growing women’s volleyball league. Expanding Horizons in Women’s Sports This initiative signifies Skims’ inaugural foray into the volleyball realm, aligning with its larger strategy of supporting emerging areas in women’s sports. The partnership will see Skims engage in community events, collaborate with athletes, and feature prominently in league broadcasts and live games…

iHeartRadio Launches ‘Fresh Takes’ Dedicated to NYC Women’s Sports The landscape of women’s sports is evolving, and a new initiative is set to elevate that growth. iHeartRadio is introducing “Fresh Takes,” a weekly broadcast focused on the vibrant women’s sports community in New York City. Show Details Hosted by Angela Yee, a renowned media figure, “Fresh Takes” will air on popular New York radio stations Z100 and Power 105.1 FM. Moreover, it will be accessible to a wider audience through live streaming on the iHeartRadio app. The inaugural episode is scheduled for July 23. Collaboration with Leading Partners This initiative…

Heather Burns Named First Women’s Sports Editor at USA Today Gannett has announced the appointment of Heather Burns as the inaugural women’s sports editor for USA Today. In this pivotal role, Burns will oversee coverage related to women’s sports across the USA Today Network, as well as the newly established USA Today Studio IX. Background of Heather Burns Burns brings a wealth of experience to her new position, having spent 17 years at ESPN, where she successfully led the digital team focused on NFL content. Her career began at Gannett, evolving from a high school sports reporter in Iowa City…

Understanding Data Collection for Personalized Advertising As digital media continues to evolve, understanding how data collection works for content and advertising becomes increasingly important. This article delves into the mechanisms of data collection used to create targeted experiences on various platforms. What is Data Collection? Data collection refers to the process of gathering information about users’ interactions with content and advertisements on websites. This practice aims to enhance the relevance of both advertising and content across networks. By analyzing user behavior, companies can tailor their offerings to meet the preferences and needs of their audiences more effectively. How Does It…

Swerve TV Launches Swerve Sports: A 24/7 Women’s Sports Channel Swerve TV is set to expand its content offerings with the introduction of Swerve Sports, a pioneering free live-streaming channel dedicated to women’s sports. Debuting on The Roku Channel and Pluto TV, Swerve Sports aims to become the go-to destination for fans seeking comprehensive coverage of women’s football, basketball, soccer, volleyball, softball, gymnastics, boxing, and rugby, among others. This new channel follows the success of Swerve Combat, which has garnered 20 million viewers over the past year. Driven by Gen Z Demands The launch of Swerve Sports is fueled by…

Changes in Women’s Sports: New USOPC Policy on Transgender Athletes The US Olympic & Paralympic Committee (USOPC) has recently announced a significant policy shift regarding the participation of transgender athletes in women’s events for the upcoming 2028 LA Olympic Games. According to the new eligibility criteria, only individuals assigned female at birth will be allowed to compete in women’s categories. This directive mandates that all sport-specific governing bodies align their regulations accordingly. Policy Background and Implications This announcement follows recent legislative moves by President Donald Trump, who, through executive orders, aimed to prevent transgender women from participating in women’s sports.…

U.S. Ban on Trans Women in Women’s Olympic Sports The recent legislative decision in the United States to prohibit transgender women from competing in women’s events at the Olympics has sparked considerable debate and concern. This policy raises important questions about equity, inclusivity, and the evolving nature of sports. Background on the Decision This decision is part of a broader movement that includes various states enacting similar measures regarding transgender athletes. Supporters argue that these regulations ensure fair competition while opponents contend they violate the rights of trans athletes to participate in sports aligned with their gender identity. Implications for…

Stephanie Turner: Championing Change in Women’s Sports In late March, women’s fencer Stephanie Turner made headlines when she chose to kneel in protest against a transgender competitor during a USA Fencing event. Initially believing her actions could jeopardize her career, Turner’s stance has since led to significant changes in policies governing women’s sports. A Stand for Fairness Turner expressed her determination to fight for what she believes is fair competition for women and girls in sports. Following approximately four months of public discourse, a congressional hearing, and a recent policy revision by the U.S. Olympic and Paralympic Committee (USOPC), Turner…

Swerve TV Launches Swerve Sports: A New Channel Dedicated to Women’s Sports Swerve TV has unveiled a new ad-supported streaming channel named Swerve Sports, dedicated exclusively to broadcasting women’s athletic competitions. This innovative channel is now accessible on various platforms, including The Roku Channel, Free Live Sports, Lights Out Sports, and Zeam. Additionally, it is set to premiere on Pluto TV next month, with plans for further rollouts across other platforms in the coming summer. A Commitment to Women’s Sports This new channel serves as a 24/7 streaming hub for a diverse range of women’s sports, from football and basketball…

The Rise of Women’s Sports Podcasts: A New Era of Engagement Understanding the Landscape The podcast industry has seen significant growth in recent years, particularly in content focused on women’s sports. Since 2020, there has been an increasing recognition of the demand from women’s sports fans. Various media companies and independent podcasters are now exploring opportunities in this exciting niche. Types of Hosts Making an Impact Podcasts about women’s sports are generally hosted by three main categories of personalities: Traditional Sports Media Figures: Established personalities like Sarah Spain. Retired Athletes: Former champions such as Sam Mewis, Sue Bird, and Megan…