Author: Sandra Brown

Highlighting Growth in Women’s Sports at SBJ’s Brand Innovation Summit Overview of the Panel Discussion On the inaugural day of the Brand Innovation Summit organized by Sports Business Journal (SBJ) in Chicago, a distinguished panel explored the theme, “Capitalizing on the Growth and Momentum of Women’s Sports.” The session was expertly moderated by Jenn Azara, Managing Editor of SBJ Tech, who also oversees the publication’s focus on women’s sports. Panelists and Their Insights The discussion featured executives from various sectors: Brandy Everhart – Director of Media & Partnerships, CarMax Stephanie Martin – CMO & Chief Communications Officer, LOVB Kim Ng…

MBN Women’s Sports Awards Recognize Top Athletes Acknowledging Excellence in Women’s Sports On the 12th of June, the MBN Women’s Sports Awards announced that volleyball icon Kim Yeon-kyung and golfing sensation Jung Yoon-ji have clinched the MVP (Most Valuable Player) awards for April and May 2025, respectively. This event celebrates the outstanding contributions and performances of female athletes in South Korea. Outstanding Achievements Kim Yeon-kyung capped off her illustrious career with an impressive showing in the women’s professional volleyball V-League championship earlier this April. She played a crucial role in securing the integrated championship for her team, Heungkuk Life Insurance.…

Addressing the Decline of Black Girls in Sports The United Kingdom organization, Women in Sport, has initiated a campaign focused on increasing the participation of Black girls in sports. Their report, titled “Black Girls and Sport: A Break Up Story,” highlights critical issues of engagement and representation. Research Insights Women in Sport has dedicated extensive research over the last 18 years to understand the factors affecting teenage girls’ participation in sports. Tanya Martin, head of insight and innovation at the organization, noted, “We have spent the last 18 years or so researching teenage girls quite prolifically because we know it’s…

Rikki’s: San Francisco’s First Women’s Sports Bar Opens in the Castro Inauguration Celebrated by Community Leaders On a vibrant Tuesday evening, San Francisco Mayor Daniel Lurie marked the opening of Rikki’s, the city’s first-ever women’s sports bar. With a spirited “Let’s go San Francisco!” he participated in a ceremonial ribbon-cutting event that drew attention to this unique addition to the Castro District. Creating a Space for Women’s Sports Fans Co-owners Sara Yergovich and Danielle Thoe envision Rikki’s as a vital community hub for sports enthusiasts across the Bay Area. Speaking at a private gathering attended by supporters and staff, they…

Appeal Against House v. NCAA Settlement by Women’s Athletes The House v. NCAA settlement, recently approved by the courts, is now encountering its first legal challenge. A group of women athletes has initiated an appeal, contending that the proposed structure for distributing damage payments is inconsistent with Title IX’s gender equity requirements. Settlement Details Initially set to distribute $2.8 billion in back pay to former athletes, the settlement’s financial allocations are now on hold pending the outcome of the appeal. According to NCAA attorney Rakesh Kilaru, the organization has earmarked $285 million for immediate distribution when legally permitted. Participants in…

UWL’s Lauren Jarrett Selected as Finalist for Division III Honda Athlete of the Year Release courtesy of UW-La Crosse Sports Information LA CROSSE, Wis.– Lauren Jarrett from the University of Wisconsin-La Crosse has been named a finalist for the prestigious Division III Honda Athlete of the Year award, as announced by The Collegiate Women Sports Awards (CWSA). Finalist Overview Jarrett is one of 11 distinguished finalists in various sports disciplines, including: Natalie Bruns – New York University (basketball) Faith Duncan – Wilmington College, Ohio (cross country) Olivia Foley – Juniata College, Pa. (volleyball) Amy Griffin – Middlebury College, Vt. (field…

The Rise of Women’s Sports: Progress and Challenges Ahead As the world nears the summer of 2025, women’s sports are experiencing a significant surge marked by notable achievements and increased visibility. Following a groundbreaking 2024 that showcased equal representation of women and men at the Olympics for the first time, the prospects for women athletes continue to shine bright. Growing Visibility and Community Engagement In a remarkable trend, the number of women’s sports bars in the United States has increased to 11, up from just one three years ago, according to Axios. Notably, The Sports Bra, the first-ever sports bar…

Ali Krieger Joins Redefined: A New Chapter in Her Career Renowned for her outstanding contributions to women’s soccer, Ali Krieger, a two-time World Cup champion, has officially joined Redefined, a leading platform dedicated to empowering athletes and promoting sports initiatives. A Distinguished Career in Soccer A key figure in the US Women’s National Team (USWNT), Krieger has earned accolades on both domestic and international stages. Her two World Cup victories in 2015 and 2019 solidify her status as one of the sport’s elite players. Throughout her career, she has epitomized athletic excellence and commitment to the game. What This Partnership…

The Future of Women’s Sports: A Business Powerhouse Recent projections indicate that women’s sports will generate over $2.35 billion in revenue this year. This figure signifies more than just financial gains; it encapsulates a growing momentum and increasing recognition of women’s sports, which are transforming the modern athletic landscape. Women’s Sports: A Thriving Market A recent report from The GIST highlights a pivotal change in perception: women’s sports are no longer seen merely as a charitable cause but as a viable and lucrative business. Over the past five years, media coverage of women’s sports has surged by 275%, accompanied by…

Understanding Women’s Challenges: A Closer Look Introduction Recent discussions have surfaced focusing on the dynamics of women’s interactions and the implications these hold for their progress and empowerment. This article explores the complexities surrounding the subject, drawing on various insights to unpack the challenges encountered within these interactions. The Dynamics of Interactions The commentary suggests that certain behaviors exhibited by women can inadvertently hinder their advancement. This notion centers around the idea that competition and judgment among women may create barriers to mutual support, essential for fostering a more inclusive environment. Community and Support Supporting one another is essential in…