Research Insights

Women in Sport has dedicated extensive research over the last 18 years to understand the factors affecting teenage girls’ participation in sports. Tanya Martin, head of insight and innovation at the organization, noted, “We have spent the last 18 years or so researching teenage girls quite prolifically because we know it’s a really challenging life stage where girls are more likely to disengage with sports for a multitude of reasons.”

Through this research, specific trends emerged regarding Black girls’ perceptions and experiences in sports. Despite their passion for sports—where Black girls are twice as likely to aspire to become top athletes than their white counterparts—there exists a significant gap between their interest and actual participation.

Key Findings from the Report

• 85% of Black girls believe that sports and physical activities are vital for fun and emotional well-being, increasing to 94% among those who are very active.
• However, only 14% engage in physical activities for 30 minutes or more outside of school.
• 32% of Black girls report frequently facing penalties or negative responses for expressing themselves in sport and physical activities.

The “Dear Sport” Campaign

To further address these challenges, Women in Sport launched the “Dear Sport” campaign, featuring a video where Black girls openly discuss their feelings about withdrawing from organized sports. This initiative aims to foster conversations about the barriers these girls face.

Call to Action

Women in Sport is urging sports leaders to actively combat misogyny and racism through inclusive policies and compassionate leadership. Coaches are also encouraged to create more enjoyable sporting environments, making activities more welcoming and less intimidating.

Martin emphasized the importance of understanding the diversity within women and girls, stating, “We recognize that women and girls are not a homogenous group, so we also work deeply to understand women and girls’ lives and needs in all their beautiful diversity.” Through this initiative, the organization hopes to spur significant systemic changes in how sports engage Black women and girls.